Is your company tightening its pursestrings? Have you been told to hold off on all "unnecessary purchases" for a couple of quarters? Did your 2009 budget just go through rather drastic cuts? Have layoffs occurred or are they looming?
If you answered yes to any of the above, you're not alone. For any of us who came through the "Dot Bust" of the early 2000's (particularly in Northern California), we may remember these signs well. I remember heading into it (as a not yet 2 year old consulting business) and the phases that it went through. However; I also have worked with many businesses since and have seen the outcome of decisions they made to "save costs" that had long term negative impact.
Here are some things to think about:
1) You can't manage what you don't know. Software costs are one of the line items you're going to be watching closely - make sure you have the tools in place to tell you exactly what is being used and what you own. Then you can continue to provide your business users with the tools they need to do their job but ensure that you're not over-purchasing in this category.
2) Servers and client access licenses - get expert advice. This is consistently the area where I see costly mistakes being made, typically on the basis of relying on the knowledge of someone who doesn't keep current with publisher's product use rights. A recent half day consultation with us saved one of our clients $30,000 in server licensing costs. This is an area where it doesn't cost much to get advice that can save you a bundle!
3) Review your maintenance agreements and renewal contracts - in the past several "lush" years we've seen many clients opting for convenience over cost savings. Now that things are leaner, you might need to re-think some of your past decisions to ensure they are meeting your current goals.
4) Evaluate your reseller. Just like #3 above, are the "value added services" provided by your reseller justifying their markup on your software? This is another area where that client we mentioned in #2 received significant benefit from that consultation. They needed to change resellers and leveraged us to make the change - it resulted in $15,000 in free consulting services from us as a "thank you" from their new reseller...that's paying for them to have us manage their software license situation monthly for the next year!
5) If you're downsizing and having to "do more with less", we can ensure you still have the information you need on a monthly basis to get full value of your software assets...for a fraction of the cost of doing it internally - call or e-mail me and free up some of your staffs limited time.
These are just some suggestions, the important thing to remember is this...in times of financial hardship it is our responsibility to ensure our decisions help our companies (a) survive the downturn, and (b) are positioned to prosper immediately in the upturn.
Monday, October 27, 2008
Wednesday, September 10, 2008
Digital Asset Management - Respecting IP and Staying Out of Trouble!
Intellectual property rights cover a wide spectrum, and while I typically talk to software licensing IP - I don't want to overlook other forms of digital IP that can place an organization at risk if used improperly.
Just because something is available in digital format doesn't mean it can be readily copied, shared or paraphrased. Check those licenses! The hard part is that the digital format frequently makes it that much easier to do something wrong when it comes to IP.
It cost this California company $300,000 because they were internally distributing "press packages" that included unlicensed copies of articles. This was not an intentional act, it was a mistake made by someone who didn't know better...could this happen to your company?
I attended Scott Bain's (SIIA's Litigation Analyst) presentation "Reduce Legal Risks by Managing Digital Content" in June at ECPweb's SAM Summit 2008 in Chicago - a terrific presentation and education for me (I try to be very aware of potential IP issues...but I found that even so I had unknowingly acted illegally in the past when it came to digital piracy).
Let's think about some common examples of potential piracy: Music or Video's stored on your corporate network, subscription based content forwarded through e-mail or stored to the network for others to use, excerpts from e-mail newsletters that you copy and send to others...the list goes on.
I'll let you in on my guilt...like most professionals I get a number of newsletters e-mailed to me on a regular basis. Before I had it pointed out to me that it was wrong, I would think nothing of copying the full contents (author, etc) of an article and sending it to someone I felt would be interested. The problem - those e-mail newsletters are sponsored by companies that pay to have people see their ads...but circumventing the advertising I was cheating them. If you want to share, use the built in mechanism most newsletters have to "Share with a Friend", or send the link to the owners website so the person you're sharing with can access the source. Better yet, check the license terms for sharing the content.
There's a great educational site by the SIIA to help you and your employees make the right choices (www.AskBeforeYouAct.com). Digital assets are a bit tougher to monitor than software assets, but they are every bit as important to manage them appropriately.
Just because something is available in digital format doesn't mean it can be readily copied, shared or paraphrased. Check those licenses! The hard part is that the digital format frequently makes it that much easier to do something wrong when it comes to IP.
It cost this California company $300,000 because they were internally distributing "press packages" that included unlicensed copies of articles. This was not an intentional act, it was a mistake made by someone who didn't know better...could this happen to your company?
I attended Scott Bain's (SIIA's Litigation Analyst) presentation "Reduce Legal Risks by Managing Digital Content" in June at ECPweb's SAM Summit 2008 in Chicago - a terrific presentation and education for me (I try to be very aware of potential IP issues...but I found that even so I had unknowingly acted illegally in the past when it came to digital piracy).
Let's think about some common examples of potential piracy: Music or Video's stored on your corporate network, subscription based content forwarded through e-mail or stored to the network for others to use, excerpts from e-mail newsletters that you copy and send to others...the list goes on.
I'll let you in on my guilt...like most professionals I get a number of newsletters e-mailed to me on a regular basis. Before I had it pointed out to me that it was wrong, I would think nothing of copying the full contents (author, etc) of an article and sending it to someone I felt would be interested. The problem - those e-mail newsletters are sponsored by companies that pay to have people see their ads...but circumventing the advertising I was cheating them. If you want to share, use the built in mechanism most newsletters have to "Share with a Friend", or send the link to the owners website so the person you're sharing with can access the source. Better yet, check the license terms for sharing the content.
There's a great educational site by the SIIA to help you and your employees make the right choices (www.AskBeforeYouAct.com). Digital assets are a bit tougher to monitor than software assets, but they are every bit as important to manage them appropriately.
Tuesday, August 12, 2008
Do It Yourself or Have a Professional Do It For You?
Sorry I've been rather quiet the past couple of months...we've been launching a new service (or more accurately - finally marketing an old service) and that's been distracting me a bit.
What we're doing is finally offering our SAM managed services offering (LOL...OK, when we started doing this 10 years ago we were calling it Outsourcing) to all of our clients.
Basically, we do everything to give you the information you need to run your business with the appropriate software licensing at the appropriate cost. See, for us - that's easy. We live and breathe software licensing, processes, controls and negotiations. We keep up with what's going on in the marketplace, because it's our business. Typically companies (excluding large enterprises) simply can't dedicate the resources to do this in a cost efficient manner. For us to do it, the service pays for itself and you're not running the risk that you're relying on a staff member whose knowledge is from 2 versions ago.
We're not looking to replace your current staff members...we're looking to free up their time so they can focus on areas that move you forward.
However; I'm curious, what are your thoughts?...What would you want in such a service? How often would you want it? What would you want to pay for it? Would you want a service like this?
What we're doing is finally offering our SAM managed services offering (LOL...OK, when we started doing this 10 years ago we were calling it Outsourcing) to all of our clients.
Basically, we do everything to give you the information you need to run your business with the appropriate software licensing at the appropriate cost. See, for us - that's easy. We live and breathe software licensing, processes, controls and negotiations. We keep up with what's going on in the marketplace, because it's our business. Typically companies (excluding large enterprises) simply can't dedicate the resources to do this in a cost efficient manner. For us to do it, the service pays for itself and you're not running the risk that you're relying on a staff member whose knowledge is from 2 versions ago.
We're not looking to replace your current staff members...we're looking to free up their time so they can focus on areas that move you forward.
Our service has been extremely successful - we've been told by our clients that the price is attractive, the deliverables timely and needed, and the independent relationship (not the reseller, etc) extremely beneficial and ties in well with internal governance programs.
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