I was at the SAM Summit last week (www.samsummit07.com - check it out for future years as I was very pleased with the dialog's started) and the topic of embedded controls came up (think Adobe's License Manager or Microsoft's Vista for example) in a small group session I was leading.
The question we were dealing with is "what did we think was the future or embedded controls and would the user community rebel". My group was a nice blend of 3 reps from end-user companies, 2 tool reps, 1 publisher rep and myself (a SAM services rep). Quite frankly, with this blend we didn't answer the question...but we had some great dialog.
From the industry side (tools & publisher) came the steadfast belief that these controls are here to stay and are necessary. From the end-user side came a lot of uncertainty and concern...but frankly none of them had even tested the controls yet to know if their concerns were founded.
Now, don't take me wrong...I am not envious of any company facing enterprise-wide rollout of software with embedded controls - I've lived in the IT world too long to think it's going to go smoothly. However; until we at least test it - it's pure speculation! I know some of my readers have to have tested (and some potentially deployed) software with embedded controls. What's your reaction? What has experience shown you?
Are embedded controls bad for the end-user community or can they do their job and simplify our SAM headaches? Who should have control over who the control reports to (publisher or internal SAM)? Give us your thoughts and experience.
Sunday, May 20, 2007
Monday, April 09, 2007
Startups and Small Companies Exempt from Buying Software?
I was at a CFO conference last month and had an interesting discussion with another attendee over lunch one day.
This attendee (we'll call him Jeb) is the CFO of a small firm in California. This is not his first time at being a CFO and is an intelligent, articulate gentleman who endorses an entrepreneurial spirit within his company.
The conversation started out the usual way with him asking what my firm does (Software Asset Management-SAM) and then asking a variety of questions about how SAM benefits companies. The conversation then turned towards compliance and he shared that a former company had been audited by the Business Software Alliance (BSA) right before he had gone to work for them and had been fined due to inappropriate use of software licenses. He described some of the financial and operational pain the company had experienced as a result of not being properly licensed.
Finally, the conversation turned to the financial impact of outfitting an organization with software licenses. Being a business owner myself, I could definitely commiserate with Jeb over the costs to properly outfit an organization. However; I was amazed to hear him share his viewpoint that start ups and small businesses shouldn't be expected to license every computer.
Frankly, I was blown away. Here was an intelligent, financial professional stating that companies should be allowed to break the law, steal intellectual property, and essentially mis-state their financial earnings (when you realize that they wouldn't be including a major cost to doing business...buying software).
Desperately trying to stay off of my soap box, I raised these issues with Jeb. I tried every logical argument to try to have him understand how integrally unethical his viewpoint is...I hope I at least gave him something to think about. Unfortunately, he's not alone in his viewpoint...can someone please explain to me how you can morally or ethically justify software piracy?
Weeks later and it still amazes me...
This attendee (we'll call him Jeb) is the CFO of a small firm in California. This is not his first time at being a CFO and is an intelligent, articulate gentleman who endorses an entrepreneurial spirit within his company.
The conversation started out the usual way with him asking what my firm does (Software Asset Management-SAM) and then asking a variety of questions about how SAM benefits companies. The conversation then turned towards compliance and he shared that a former company had been audited by the Business Software Alliance (BSA) right before he had gone to work for them and had been fined due to inappropriate use of software licenses. He described some of the financial and operational pain the company had experienced as a result of not being properly licensed.
Finally, the conversation turned to the financial impact of outfitting an organization with software licenses. Being a business owner myself, I could definitely commiserate with Jeb over the costs to properly outfit an organization. However; I was amazed to hear him share his viewpoint that start ups and small businesses shouldn't be expected to license every computer.
Frankly, I was blown away. Here was an intelligent, financial professional stating that companies should be allowed to break the law, steal intellectual property, and essentially mis-state their financial earnings (when you realize that they wouldn't be including a major cost to doing business...buying software).
Desperately trying to stay off of my soap box, I raised these issues with Jeb. I tried every logical argument to try to have him understand how integrally unethical his viewpoint is...I hope I at least gave him something to think about. Unfortunately, he's not alone in his viewpoint...can someone please explain to me how you can morally or ethically justify software piracy?
Weeks later and it still amazes me...
Tuesday, March 27, 2007
Software Asset Management - Past, Present and Future
While enjoying a nice bottle of wine with a friend and fellow Software Asset Management consultant last week the topic of the future came up (which I think is probably pretty common when alcohol is involved), the future of Software Asset Management.
Well, we couldn't really discuss the future without rehashing the past and disecting the current.
History of Software Asset Management: SAM has been very cyclical in its popularity over the years. In the mid to late 1980’s when desktop computers were gaining in popularity within business there was a constant eye on the cost of such technology. Volume agreements and product use rights were very different from today with the minimum entry point for a volume discount being much higher and use rights flexibility such as concurrent usage being more current. Also during this time we saw the formation of the industry watch dogs (the Software Publishers Association and the Business Software Alliance) to educate and “police” organizations in regard to copyright infringement on software. In the early 1990’s there was a strong concern for the potential fees associated with being audited on improperly licensed software causing companies to implement SAM programs. The mid-1990’s saw a dramatic shift in volume license programs and product use rights creating a need for education on these changes and their impacts on organizations. The late-1990’s saw organizations moving away from a focus on SAM as publishers and industry watchdogs became more concerned about potential litigation. While there was some increase in attention due to the concerns around the Year 2000 problem, the cost cutting requirements of the early 2000’s had the effect of eliminating many internal controls as organizations cut positions. Now, in the mid-2000’s we see an increased focus on internal controls with the various regulatory requirements, an increased aversion to risk and an increase in industry audits.
SAM Present Day: As I mentioned, we're now seeing an increased focus on internal controls and increased regulation. This is resulting in a renewed interest in SAM. For some companies that threw out their programs in the 90's with all the other cuts - that means starting from scratch. For others, it's just a brush-up to become current with new product use rights, new licensing programs and better tool options. Unfortunately for a few, it means continuing to stick their head in the sand and hope that they don't have to deal with it.
Future of Software Asset Management: OK, so I don't really have a crystal ball. I'm actually going to raise more questions than I answer...
Many that I talk to think that we will be facing more regulations and therefore SAM will continue to grow. Personally, I don't think business will continue to support that model...how regulated can private industry become (and how much money can companies spend on regulation compliance versus increasing profits) before it rebels?
Others feel that Software as a Service (SaaS) will remove a lot of the licensing demands on companies making it a pay for service commodity. While I think we've already seen an increase in SaaS (or ASP for the old school), I also think there are basic desktop applications that are going to remain being exactly that...desktop applications (OK, not sure betting against Google is a smart move...but I also don't really think they expect to win big business). Mind you, I've predicted for the past 10 years that software licensing would move to a "lease" model...but this isn't the way I expect to see us get there.
So, what does this mean for SAM? Personally, I think it means that SAM will be an ongoing part of business and just like it has for the past many years the true adoption of it will be more a basis of the maturity of an organization rather than an indication of the industry.
What do you think?
Well, we couldn't really discuss the future without rehashing the past and disecting the current.
History of Software Asset Management: SAM has been very cyclical in its popularity over the years. In the mid to late 1980’s when desktop computers were gaining in popularity within business there was a constant eye on the cost of such technology. Volume agreements and product use rights were very different from today with the minimum entry point for a volume discount being much higher and use rights flexibility such as concurrent usage being more current. Also during this time we saw the formation of the industry watch dogs (the Software Publishers Association and the Business Software Alliance) to educate and “police” organizations in regard to copyright infringement on software. In the early 1990’s there was a strong concern for the potential fees associated with being audited on improperly licensed software causing companies to implement SAM programs. The mid-1990’s saw a dramatic shift in volume license programs and product use rights creating a need for education on these changes and their impacts on organizations. The late-1990’s saw organizations moving away from a focus on SAM as publishers and industry watchdogs became more concerned about potential litigation. While there was some increase in attention due to the concerns around the Year 2000 problem, the cost cutting requirements of the early 2000’s had the effect of eliminating many internal controls as organizations cut positions. Now, in the mid-2000’s we see an increased focus on internal controls with the various regulatory requirements, an increased aversion to risk and an increase in industry audits.
SAM Present Day: As I mentioned, we're now seeing an increased focus on internal controls and increased regulation. This is resulting in a renewed interest in SAM. For some companies that threw out their programs in the 90's with all the other cuts - that means starting from scratch. For others, it's just a brush-up to become current with new product use rights, new licensing programs and better tool options. Unfortunately for a few, it means continuing to stick their head in the sand and hope that they don't have to deal with it.
Future of Software Asset Management: OK, so I don't really have a crystal ball. I'm actually going to raise more questions than I answer...
Many that I talk to think that we will be facing more regulations and therefore SAM will continue to grow. Personally, I don't think business will continue to support that model...how regulated can private industry become (and how much money can companies spend on regulation compliance versus increasing profits) before it rebels?
Others feel that Software as a Service (SaaS) will remove a lot of the licensing demands on companies making it a pay for service commodity. While I think we've already seen an increase in SaaS (or ASP for the old school), I also think there are basic desktop applications that are going to remain being exactly that...desktop applications (OK, not sure betting against Google is a smart move...but I also don't really think they expect to win big business). Mind you, I've predicted for the past 10 years that software licensing would move to a "lease" model...but this isn't the way I expect to see us get there.
So, what does this mean for SAM? Personally, I think it means that SAM will be an ongoing part of business and just like it has for the past many years the true adoption of it will be more a basis of the maturity of an organization rather than an indication of the industry.
What do you think?
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